September 11th, 2015 | By: Alan Blume
You remember the 80’s: the world of big hair, parachute pants and boom boxes. Since insurance agents and brokers have undoubtedly moved past boom boxes, why do so many approach insurance marketing like they did in the 1980’s?
1985 marketing tactics
Back in 1985, your agency may have advertised in the Yellow Pages. Your producers may have made calls door-to-door, dropping off brochures and canvassing downtown business. You may have used postal mail, sending out paper brochures, post cards, and direct mail. Read the article here.